Mike and Bryan have Nothing to do with Book 2 of The Legend of Korra’s Release Date

Amidst all the anger and animosity towards Nickelodeon, I’ve noticed that some of that anger has trickled onto the plates of The Legend of Korra’s creators, Mike and Bryan. I’ve read comments along the lines of Why aren’t Mike and Bryan announcing the release date? and I hate how the creators won’t give us Book 2’s release date. While I respect the passion that some of these fans clearly have for the show, I couldn’t live with myself if I didn’t call them out.

What these fans are saying is completely inaccurate.

In this scenario, Mike and Bryan are essentially being framed for a crime that they didn’t commit. They are taking the blame for something that is completely out of their control because, quite frankly, Book 2’s release date is completely out of Mike and Bryan’s hands.

Mike and Bryan have no say in the release date for their series’ as well as the announcement for the release date. That decision lies solely in the hands of – you guessed it – Nickelodeon. Nickelodeon makes that decision on their own terms and they do not involve Mike and Bryan at all.

So if you want to complain to someone about not knowing the release, don’t complain to Mike and Bryan, don’t complain to me (ridiculous, I know, but I have heard complaints for not announcing a release date), and don’t complain to the voice actors involved in The Legend of Korra.

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Nickelodeon Can’t be that Dumb – Book 2 of The Legend of Korra Might Not Have a Set Release Date Yet

Back to one of my all-time favorite blogging topics: the Nickelodeon network. Only this time, I’m here to defend their most recent acts of stupidity. Over the last few months, there have been several instances where Legend of Korra fans have almost expected an announcement for Book 2’s release date. In both instances, fans were severely disappointed.

The first instance was when fans expected a trailer of some sort to air during the television premiere of The Last Airbender. I don’t really feel like reiterating why exactly this was expected, but if you’re interested in that, you can read my first official “I Hate Nickelodeon” fan mail that I posted a few months ago.

After the fandom got over that, we all got our hopes up for the Nickelodeon Upfront 2013 where Nickelodeon revealed their television line up for the upcoming year. Most of us expected them to announce a Book 2 release date since a Book 1 release date had been announced at the 2012 Upfront. We were disappointed once again when no news showed up, and all of you unleashed your anger into an open thread I posted when I was too disgusted to rant.

I’ve now digested most of this ridiculousness and I think I’m starting to see things a bit more clearly. What if Nickelodeon hasn’t revealed a release date because they literally don’t know it themselves? What if we’ve been complaining about not having information that doesn’t even exist? It’s certainly a possibility, and it might even be reality.

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Nickelodeon Upfront 2013 Begins February 26th – Announcement for Book 2 of The Legend of Korra’s Release Date Seems Likely

Note: Big thanks to the commentor by the alias of JB for notifying me about the Upfront’s release date.

Every year, Nickelodeon holds an event called an “Upfront”, which is essentially the Comic-Con equivalent for Television Networks. During these Upfronts, Networks talk about their upcoming television schedule for the year. They discuss shows that will be returning to the network and talk about what fans should expect during the new seasons.

During March of last year, Nickelodeon held their 2012 Upfront and basically gave a rundown of their 2012 Television Schedule. They discussed the newly planned seasons for Spongebob Squarepants, Kung Fu Panda: Legends of Awesomeness and many other popular Nickelodeon shows. More importantly, they discussed Book 1 of The Legend of Korra. Nickelodeon’s 2012 Upfront gave us the release date for Book 1 as well as a new trailer for the series.

Throughout this current off-season, Nickelodeon has failed to even mention Book 2’s existence. For any Legend of Korra fan that hasn’t done his or her homework, Book 2 doesn’t even exist. I was a little disappointed in the network for not capitalizing on apparent opportunities, but another opportunity has arisen: the Nickelodeon 2013 Upfront is scheduled for February 26th where the Network is expected to talk about their entire 2013 television schedule.

Based on passed history, it’s practically confirmed that Nickelodeon will at least mention Book 2 since it will be a part of their 2013 schedule, but I think we’ll get more than a simple mention.

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Nickelodeon Knows the Release Date for Book 2 of The Legend of Korra, But They Won’t Reveal It


Warning: This rant may not be suitable for children or adults in love with the Nickelodeon.

Clearly, I’m a bit frustrated with the “glorious” network that brought The Last Airbender and The Legend of Korra to television. Just when we thought we’d get some official news about Book 2, specifically a trailer, Nickelodeon pulls the rug from underneath us and laughs. If the executives over at Nickelodeon were the least bit competent, they’d understand how advertising Book 2 during a commercial break of The Last Airbender was so perfect.

Most of the Avatar fans, both young and old, were all watching Nickelodeon together for the first time since the season finale of Book 1. When you have an entire fan base rounded up, you capitalize, but Nickelodeon ignored it. Like I have said before, The Legend of Korra is probably the most mature animated series Nickelodeon airs on their network. To think that all Legend of Korra fans are avid Nickelodeon watchers is ridiculous.

There’s a good chunk of the fan base that doesn’t even watch Nickelodeon unless The Last Airbender or The Legend of Korra airs. They’ve outgrown the network; it’s as simple as that. Obtaining a moment in which all the fans, both young and old, are watching the network is rare. It doesn’t come by that often, but when it does, Nickelodeon needs to take advantage of the scenario. They need to advertise Book 2 and show its fans that it still does exist. They need to rejuvenate the fan base that’s been left dead in the water since Comic-Con.

Besides, viewers who don’t take part in the online fandom likely know nothing about Book 2. Why should they? Ever since Book 1 ended, Nickelodeon has not even mentioned Book 2 on their network. How can you expect older fans that are not a part of the online fandom to even know about Book 2? It’s not like they spend their free time watching Spongebob Squarepants (at least I hope not). There’s no way for Book 2 to even be advertised to them. There was an opportunity when a lot of these older fans were watching The Last Airbender movie on Nickelodeon, but the network blew that chance. Realistically speaking, I don’t think there is another way to massively advertise Book 2 to the older fans that don’t watch Nickelodeon.

But surly Nickelodeon has its own plan, right? I personally wouldn’t think too much of their current “plan.” Up to this point, their “plan” has screwed the older fans and they’re currently screwing us online-fans. Why? Because based on how the Twittersphere’s been rolling these days, it looks like Nickelodeon has set a release date for Book 2, but they aren’t telling us the date for reasons that defy logic.

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The Last Airbender Movie will Premiere Tomorrow on Nickelodeon, Should we expect a Trailer for Book 2?

Last Airbender

After several years of waiting, Nickelodeon has finally decided to premiere The Last Airbender movie on their network. The Last Airbender will be making its first television premiere this Monday (tomorrow), January 21st at 6 PM, on Nickelodeon. Now I’m not writing this post to further bash this movie since I know that a lot of people who visit this blog seem to like the movie. I don’t know why, maybe they’re seeing something in it that I’m not.

Anyways, the premiere of The Last Airbender comes at a very interesting time. January is coming to a close and February will start up fairly soon. After a shortened month in February, we have March and then finally April, which is believed to be the release month for Book 2. That means we only have about 3 months left until Book 2 of The Legend of Korra supposedly begins.

However in the world of television exclusively, Book 2 of The Legend of Korra doesn’t even exist. Since the conclusion of Book 1, Nickelodeon hasn’t even mentioned the existence of Book 2 of The Legend of Korra on TV.

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