Warning: This rant may not be suitable for children or adults in love with the Nickelodeon.
Clearly, I’m a bit frustrated with the “glorious” network that brought The Last Airbender and The Legend of Korra to television. Just when we thought we’d get some official news about Book 2, specifically a trailer, Nickelodeon pulls the rug from underneath us and laughs. If the executives over at Nickelodeon were the least bit competent, they’d understand how advertising Book 2 during a commercial break of The Last Airbender was so perfect.
Most of the Avatar fans, both young and old, were all watching Nickelodeon together for the first time since the season finale of Book 1. When you have an entire fan base rounded up, you capitalize, but Nickelodeon ignored it. Like I have said before, The Legend of Korra is probably the most mature animated series Nickelodeon airs on their network. To think that all Legend of Korra fans are avid Nickelodeon watchers is ridiculous.
There’s a good chunk of the fan base that doesn’t even watch Nickelodeon unless The Last Airbender or The Legend of Korra airs. They’ve outgrown the network; it’s as simple as that. Obtaining a moment in which all the fans, both young and old, are watching the network is rare. It doesn’t come by that often, but when it does, Nickelodeon needs to take advantage of the scenario. They need to advertise Book 2 and show its fans that it still does exist. They need to rejuvenate the fan base that’s been left dead in the water since Comic-Con.
Besides, viewers who don’t take part in the online fandom likely know nothing about Book 2. Why should they? Ever since Book 1 ended, Nickelodeon has not even mentioned Book 2 on their network. How can you expect older fans that are not a part of the online fandom to even know about Book 2? It’s not like they spend their free time watching Spongebob Squarepants (at least I hope not). There’s no way for Book 2 to even be advertised to them. There was an opportunity when a lot of these older fans were watching The Last Airbender movie on Nickelodeon, but the network blew that chance. Realistically speaking, I don’t think there is another way to massively advertise Book 2 to the older fans that don’t watch Nickelodeon.
But surly Nickelodeon has its own plan, right? I personally wouldn’t think too much of their current “plan.” Up to this point, their “plan” has screwed the older fans and they’re currently screwing us online-fans. Why? Because based on how the Twittersphere’s been rolling these days, it looks like Nickelodeon has set a release date for Book 2, but they aren’t telling us the date for reasons that defy logic.
Filed under: Opinion | Tagged: Book 2, Legend of Korra, Nickelodeon, release date | 59 Comments »